In a world increasingly dominated by global retail chains and ever-expanding e-commerce platforms, traditional trade continues to dominate in Mexico. Often, a Mexican consumer’s top-of-mind stop is a small, usually family-run shop known as a tiendita. More than just places to buy products, these traditional trade shops are social hubs of their communities.
The core of Mexican culture is a deep emphasis on family, friendship, and community. Unlike big box stores, these tienditas offer a personalized shopping experience where customers often know the shopkeeper and one another by name. Shoppers exit their local shop not just with groceries or other goods, but with a kind word or some news about the neighborhood.
Mexico’s Market Power: A Skyrocketing Opportunity
Mexico is currently one of the largest economies in Latin America, with a GDP of approximately $1.3 trillion in 2023, making it the 15th largest economy in the world. Even with increasing global uncertainty, Mexico’s 130 million increasingly urban-dwelling citizens keep the economy moving. And these citizens still tend to rely on traditional trade such as independent supermarkets and corner stores for their daily purchasing needs.
In other words, to gain or maintain a toehold in the thriving Mexican economy, understanding and mastering traditional trade is key.
Store-by-store Execution Intelligence Across 100% of Traditional Trade in Mexico
Not all stores are created equal, and a one-size-fits-all approach doesn’t cut it.
Premise’s Rolling Retail Census (RRC) solution offers CPG brands a cutting-edge tool to excel in Mexico’s traditional trade environment by delivering unmatched store-level execution intelligence. Unlike traditional data collection methods, RRC provides access to rolling, up-to-date insights across 100% of traditional trade stores, pinpointing actionable opportunities at the point of sale (POS). By identifying store-specific opportunities in availability, shelf-facing, and out-of-stock issues, brands can quickly address gaps and prevent lost sales. Additionally, the tool ensures cooler compliance, protecting your investment in your brand’s visibility.
With Premise’s innovative solutions, you can tap into geo-demographic data to elevate your strategy. Imagine being able to pinpoint changes in execution variables at a granular level and stack your products against the competition.
What sets Rolling Retail Census apart is its ability to uncover granular insights down to the store and SKU level, bringing clarity to previously hidden growth opportunities. Through its proprietary methodology, brands and manufacturers can track their progress across full category measurements, enhancing portfolio penetration and revenue. With monthly block-by-block store visits, the speed and accuracy of these insights empower brands to take immediate action, driving accelerated growth in one of the most complex retail markets.
Our insight empowers you to make immediate adjustments, ensuring a high return on every dollar invested in the channel.
In a diverse and promising market such as Mexico, success is built on understanding how consumers behave and the cultural importance of where they prefer to shop. Overlooking traditional trade in Mexico, can mean overlooking your most promising market. Learn more about Premise’s Rolling Retail Census, and help your brand become another vital part of these traditional neighborhoods!