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Actionable insights for everyone’s benefit.
Case Studies
Mystery Shopping Helps Investor Understand Potential Acquisition
Leading Multinational Consumer Goods Company Utilizes Premise to Map First Mile Supply Chain
FMCG Retail Audit in Brazil
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Learnings
We’re pushing the limits of what’s measurable.
Monitoring Sentiment and Activity After Kenya’s Controversial Presidential Election
On August 9, Kenyans took to the polls to vote for its fifth ever President. A week later, Vice President William Ruto was declared the winner of the Presidential election with 50.49% of the total votes, followed closely by former Prime Minister, Raila Odinga with...
Latest Learnings
Eight Different Ways to Use the Power of the Crowd
What is the Crowdsourcing Model? The crowdsourcing model is the method of engaging a group or individuals for a common goal. The goals are often problem-solving, innovation or efficiency. It involves new technologies, web 2.0 and social media. You can apply these...
How to Choose the Best Research Methodology – Qualitative & Quantitative
Once you’ve chosen to conduct primary research, you might be wondering what’s next, and in this blog post, we will cover how to select the best method for your market research needs. Correctly choosing your research methodology is highly essential for your company,...
A Revealing Analysis of the Internet Shutdown in Ethiopia
For most of July, Ethiopia experienced a nationwide internet shutdown. The shutdown began on June 30, following protests in response to the murder of Haacaaluu Hondessa, on June 29. Haacaaluu was one of Ethiopia’s biggest music stars and a prominent Oromo activist. He...
Case Studies
