Global Platform Pulse

by | Apr 17, 2023

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Global Platform Pulse

Consumer Data on App Usage, Social Media,
Streaming Services, Rideshare & Food Delivery

 

Monitoring consumer sentiment and its impact on app usage are essential as app providers change their fee structures and service offerings and new competitors enter the market.

Premise helps Fortune 500 companies get complete visibility from end to end consumer usage on leading tech platforms:

Social Media

We source data from monthly surveys of nationally representative samples in the US, UK, Indonesia, Brazil, and India to understand social media trends. Premise Contributors allow us to identify changes in platform market share and user demographics (age, socioeconomic status, etc.) by geography (countries/regions).

Social Media

We source data from monthly surveys of nationally representative samples in the US, UK, Indonesia, Brazil, and India to understand social media trends. Premise Contributors allow us to identify changes in platform market share and user demographics (age, socioeconomic status, etc.) by geography (countries/regions).

Food Delivery

Surveys track consumer spending, platforms used, country, region, and consumer profile variations. The food delivery space has gained popularity among subscribers and investors over the last two years.

Food Delivery

Surveys track consumer spending, platforms used, country, region, and consumer profile variations. The food delivery space has gained popularity among subscribers and investors over the last two years.

Streaming Services

The subscription fees and service offerings changed dramatically in major streaming platforms recently, especially with the introduction of ad supported content. Investors and competing streaming service providers benefit from Premise s monthly surveys, which measure subscriber sentiment, provide critical
insights, and foster subscription retention in the competitive landscape.

Streaming Services

The subscription fees and service offerings changed dramatically in major streaming platforms recently, especially with the introduction of ad supported content. Investors and competing streaming service providers benefit from Premise s monthly surveys, which measure subscriber sentiment, provide critical
insights, and foster subscription retention in the competitive landscape.

Rideshare

Surveys reveal consumer rideshare service preferences and motivations to use rideshares. Rideshare app preferences and frequency of use have significantly changed over the years due to loyalty membership subscriptions and price influxes during the COVID pandemic.

Rideshare

Surveys reveal consumer rideshare service preferences and motivations to use rideshares. Rideshare app preferences and frequency of use have significantly changed over the years due to loyalty membership subscriptions and price influxes during the COVID pandemic.

App Usage

App usage data, specifically time spent using individual apps, remains elusive for data providers and those looking to understand nuanced app intelligence data. Premise leverages computer vision technology and Contributor provided screen-time reports directly from their devices to produce trends in usage through behavior — as opposed to simply downloads or stated preference.

App Usage

App usage data, specifically time spent using individual apps, remains elusive for data providers and those looking to understand nuanced app intelligence data. Premise leverages computer vision technology and Contributor provided screen-time reports directly from their devices to produce trends in usage through behavior — as opposed to simply downloads or stated preference.

Geospatial Analytics

Location services need people on the ground to collect data and report their findings continually. With Premise, location services can receive up to-date POIs across hundreds of categories while retaining users and providing more accurate
information on their apps.

Geospatial Analytics

Location services need people on the ground to collect data and report their findings continually. With Premise, location services can receive up to-date POIs across hundreds of categories while retaining users and providing more accurate
information on their apps.