How to Find New Stores to Stock Your Carbonated Soft Drink Products
Finding new stores to stock your carbonated soft drink products can be daunting. Without access to up-to-date store lists or any way to track the emergence of new outlets, manufacturers, bottlers, and distributors in emerging markets can struggle to expand their reach and increase sales.
Fortunately, with in-store solutions, brands have an innovative tool to gain valuable insights regard- ing store-level data quickly. These insights allow you to not only discover new potential stores but also know when existing stores need re-stocking.
In-store solutions offer various features tailored specifically for identifying and expanding into new locations quickly and efficiently — such as assessments of the presence of competitor coolers to judge the potential of a store and customer interviews for identifying the storekeeper’s demand for your products.
This lets you identify the most promising stores to visit, helping your salespeople avoid spending time selling to low-potential outlets. On top of that, you’ll also receive same-day alerts when a new outlet has opened nearby meaning no opportunity will go unaccounted for.
An example of a business taking advantage of this technology is a top beverage company that was able to assess 3,200 stores across four cities in just four weeks using modern market research.
After analyzing Premise’s reporting for any abnormalities, they identified new stores and locations that required restocking — all from the comfort of their own office!
The success of their project leads them to purchase repeat data for 50,000 stores. This shows how powerful Premise’s reporting system is at helping businesses find new outlets for their products. Whether you’re running a large organization or small business, anyone can take advantage of this technology and expand their product reach further than ever before!
Want to learn more about how you can harness in-store solutions to grow your beverage brand?