Challenge
Mondelēz International is obsessed with Availability and Visibility. Making products available for shoppers is a key performance metric and growth driver for the business. Traditional data collection methodologies did not provide insight at the required speed to enable agile decision making, especially from locations not covered by field teams.
Solution
Mondelēz was seeking a breakthrough approach to drive improvements across Availability and Visibility metrics and engaged Premise to provide crowdsourced retail execution insights from traditional trade outlets in 4 key markets.
Outcome
Complementing their existing methodologies, within hours of launching, Mondelez was provided with actionable store and SKU-level insights, identifying issues of product availability and visibility, empowering sales teams and retailers to take immediate action.
The ability to receive and utilize real-time insights, such as where products were available for purchase, shelf positioning and the presence of promotional displays, has proven to be a game-changer, enabling the company to optimize its product availability and improve in-store retail execution.
Next Steps
Buoyed by the success of the Proof of Concept, Mondelēz is now seeking to implement Premise’s In-store Insights solutions into additional markets and exploring various ways the Premise solutions can support the business’ success.