Improving In-Store Visibility for Promotional Compliance
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Solely, an organic fruit snack manufacturer, had invested heavily in promotional displays to capitalize on the back-to-school season. However, lack of in-store visibility prevented the brand from measuring promotion compliance. By leveraging Premise’s Global Contributor network and market research technology, Solely was able to identify crucial gaps in display promotions across the U.S. within three days.
Watch our on-demand webinar to learn how the near real-time in-store execution intelligence allowed Solely to drive promotional compliance and return on investment. Attendees will leave with a clear understanding of how an innovative market research approach enables companies to better execute in-store promotions and other strategies.
Speakers
Willem Schrup
Customer Success Manager, Premise
Manish Amin
Head of Marketing, Solely Inc.