Social and Behavior Change: Putting the Audience at the Center of Program Design
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Social and behavior change (SBC) programs are pivotal in international development sectors such as global health, nutrition, agriculture, food security, and democracy and governance.
In a fast moving world, it’s important for SBC programs to adapt and respond to the needs of the communities they serve. When conducted at scale, traditional data collection methods—such as in-depth interviews and focus groups—can be time-consuming, resource-intensive, and may not always provide a complete or accurate picture of the on-the-ground situation.
Watch our on-demand webinar, Social and Behavior Change: Putting the Audience at the Center of Program Design, to learn more about agile and responsive approaches that allow you to better understand your target audience and use audience insights to inform program design, implementation, and evaluation.
Leah Taub, MPH
Business Development Executive, Premise
Senior Technical Specialist, GAIN