Maximize Retail Execution and Unlock Product Availability With Real-Time In-Store Data

by | Jan 25, 2024


Do you want to react to changes in the retail market before your customers do? With Premise’s uniquely smartphone-enabled technology, you can get actionable insights in near real-time. And you can get them from every single store that matters to you—so you can take store-by-store action to increase distribution, optimize execution, and grow your market share.

Experience a new level of accuracy and confidence in your market research

Outdated market research methods, like store panels, don’t provide the insights you need to take specific actions in-store, inhibiting your ability to compete and succeed in an ever-evolving marketplace. The data you receive can be outdated and costly.

However, Premise offers actionable data and real-time insights from over six million Contributors worldwide to give CPG brands the insights needed to help drive up sales—and at a fraction of the cost. Our platform gives you access to the intelligence required for making agile business decisions in today’s ever-changing markets.

With the Premise Availability Tracker, you can quickly spot out-of-stocks, identify new stores, monitor product launches, and more. Plus, with the Premise Price Tracker, you can track competitor pricing in real-time, ensure price compliance, and monitor pricing promotions.

Unlock full transparency in your consumer experience

CPG brands in today’s economic landscape need access to actionable data that will give them complete transparency over their in-store execution strategies. Luckily, Premise’s modern market research enables businesses to obtain the needed data rapidly and with more granularity so they can adapt as the market changes.

For example, brands and bottlers pour millions of dollars into product launches and promotions without knowing whether they work or are implemented correctly in stores! Many analytics come in months after the launch or promotion is finished, when it’s too late to make any adjustments, leaving manufacturers with nothing more than “better luck, next time” insights.

Instead, manufacturers need rapid insights with clear recommendations for store-specific actions. That’s exactly what they get with the near real-time insights that our smartphone-enabled technology provides. With the Availability and Price Trackers, you can track your newly launched products or pricing promotions, as well as the in-store materials and displays, and take action immediately if specific stores are not compliant.

Using this same approach, Premise helped a global beverage manufacturer adjust their retail execution strategy for a new product launch based on 1,100 store visits. Premise’s technology gave the field and sales teams the ability to see if their promotional materials were being implemented in-store. We also recently aided a beverage company in improving cooler execution in South Africa, and helped a global leader in the battery space exponentially expand its presence across Mexico.

Get instantaneous feedback on the success of your retail execution

Companies need access to real-time data to stay ahead of the competition. With Premise’s Execution Intelligence solutions, businesses can stay current as marketplace changes continue to accelerate.

Rapid store-by-store insights like these help brands take action to improve their sales. Unlike conventional market research practices, which typically offer reports weeks later on a city or departmental scale, modern market research like ours delivers store-level information for store-level action. Manufacturers no longer have to guess what action they need to take!

Get in touch with us and unlock what you need to help your brand thrive

Our revolutionary technology helps you to fix out-of-stocks, stay ahead of competitors, increase sales, and maximize your distribution in new store locations. Schedule a free consultation and start getting the insights you need.