Distribution Tracker Case Study
Documenting Food Options Across Indonesia
Challenge
An international nonprofit needed data on the food and snack options available in Indonesia. Data from small kiosks and mini-marts was especially difficult to source.
Solution & Impact
Premise collected data from many such traditional trade establishments nationwide, capturing photos and enabling the nonprofit to understand what was available and labeled as healthy across the country.
Highlighted In-Store Solution
Distribution Tracker
Track product distribution and pricing to understand gaps in the market and track progress month over month.
Product Presence
Confirm which products are available to shoppers at the time of store visit, from brand level down to SKU level.
Cooler Product Assessment
Understand share of cooler by product and assess cooler and display purity.
Cooler Presence & Type
Establish the presence, positioning, type and characteristics of coolers.
Product Pricing
Understand the exact selling price and any available price promotions and types for a product.