Distribution Tracker Case Study
Gaining FMCG Freshness Visibility in Australia
Challenge
A global beer manufacturer needed a way to continually collect beverage expiration dates from retail shelves across Australia. Existing data sources were not recent or consistent enough to be actionable.
Solution & Impact
Premise collected data from thousands of stores, providing visibility into expired retail products and helping the customer manage retailers who were still stocking expired products.
Highlighted In-Store Solution
Distribution Tracker
Track product distribution and pricing to understand gaps in the market and track progress month over month.
Product Presence
Confirm which products are available to shoppers at the time of store visit, from brand level down to SKU level.
Cooler Product Assessment
Understand share of cooler by product and assess cooler and display purity.
Cooler Presence & Type
Establish the presence, positioning, type and characteristics of coolers.
Product Pricing
Understand the exact selling price and any available price promotions and types for a product.