Distribution Tracker Case Study
Improving Merchandising Efficiency in US & Philippines C-Stores
Challenge
A global brand needed visibility into the traditionally difficult convenience (C-Store) channel to understand retail stock in the US and Philippines.
Solution & Impact
Premise collected photos and other data from dozens of stores in both countries, helping the customer improve convenience channel merchandising — and focus on strategy and execution.
Highlighted In-Store Solution
Distribution Tracker
Track product distribution and pricing to understand gaps in the market and track progress month over month.
Product Presence
Confirm which products are available to shoppers at the time of store visit, from brand level down to SKU level.
Cooler Product Assessment
Understand share of cooler by product and assess cooler and display purity.
Cooler Presence & Type
Establish the presence, positioning, type and characteristics of coolers.
Product Pricing
Understand the exact selling price and any available price promotions and types for a product.