Distribution Tracker Case Study
Measuring Digital Tech Price Transmission
Challenge
An international advocacy organization needed a new way to detect price changes in consumer goods available both online and in-store. Traditional methods of measuring price transmission were inconsistent and expensive.
Solution & Impact
Premise collected daily, weekly, and monthly price data on a basket of goods across the US. The organization was able to measure price transmission and explore novel economic trends at a higher resolution than possible with other data providers.
Highlighted In-Store Solution
Distribution Tracker
Track product distribution and pricing to understand gaps in the market and track progress month over month.
Product Presence
Confirm which products are available to shoppers at the time of store visit, from brand level down to SKU level.
Cooler Product Assessment
Understand share of cooler by product and assess cooler and display purity.
Cooler Presence & Type
Establish the presence, positioning, type and characteristics of coolers.
Product Pricing
Understand the exact selling price and any available price promotions and types for a product.