Distribution Tracker Case Study

Measuring Product Launch and Brand Value in Egypt


A global CPG firm had no visibility into how well a new product launch in Egypt was spreading across traditional trade outlets compared to their competitor’s newest products.

Solution & Impact

Premise collected data points, images, and interviews from across the country, helping the customer directly measure the performance of their product launch — and their brand image.

Measuring Product Launch and Brand Value in Egypt

See How Premise Insights Can Work For You

cpg in store insights ebook

Highlighted In-Store Solution

Distribution Tracker

Track product distribution and pricing to understand gaps in the market and track progress month over month.

Product Presence

Confirm which products are available to shoppers at the time of store visit, from brand level down to SKU level.

Cooler Product Assessment

Understand share of cooler by product and assess cooler and display purity.

Cooler Presence & Type

Establish the presence, positioning, type and characteristics of coolers.

Product Pricing

Understand the exact selling price and any available price promotions and types for a product.