Execution Insights Case Study

Discovering A Way to Measure Niche FMCG Distribution


A small carbonated soft drink manufacturer had trouble measuring its recent distribution expansion as sales were too small to be measured by traditional market research firms.

Solution & Impact

Within a week, Premise had reported on the channels, facings, shelf position, assortment, and pricing at a dozen unique retail establishments — affording the customer previously unavailable visibility into the brand’s performance.

Discovering A Way to Measure Niche FMCG Distribution

See How Premise Insights Can Work For You

cpg in store insights ebook

Highlighted In-Store Solution

Execution Insights

Discover immediate fixes to your retail execution with actionable, verified, same-day data from your most important outlets.

Product Presence

Confirm which products are available to shoppers at the time of store visit, from brand level down to SKU level.

Product Pricing

Understand the exact selling price and any available price promotions and types for a product.

Point of Sale Material

Confirm the presence, placement and visibility as well as execution of Point of Sale Materials.

Product Positioning

Understand where in the store the products can be found.

Cooler Product Assessment

Understand share of cooler by product and assess cooler and display purity.

Cooler Presence & Type

Establish the presence, positioning, type and characteristics of coolers.