Execution Insights Case Study
Discovering A Way to Measure Niche FMCG Distribution
Challenge
A small carbonated soft drink manufacturer had trouble measuring its recent distribution expansion as sales were too small to be measured by traditional market research firms.
Solution & Impact
Within a week, Premise had reported on the channels, facings, shelf position, assortment, and pricing at a dozen unique retail establishments — affording the customer previously unavailable visibility into the brand’s performance.
Highlighted In-Store Solution
Execution Insights
Discover immediate fixes to your retail execution with actionable, verified, same-day data from your most important outlets.
Product Presence
Confirm which products are available to shoppers at the time of store visit, from brand level down to SKU level.
Product Pricing
Understand the exact selling price and any available price promotions and types for a product.
Point of Sale Material
Confirm the presence, placement and visibility as well as execution of Point of Sale Materials.
Product Positioning
Understand where in the store the products can be found.
Cooler Product Assessment
Understand share of cooler by product and assess cooler and display purity.
Cooler Presence & Type
Establish the presence, positioning, type and characteristics of coolers.
