Execution Insights Case Study

Finding Revenue Opportunities with Retail Execution in Brazil


A global FMCG firm had limited visibility into retail execution, product availability, and competitive positioning in a number of key markets’ stores.

Solution & Impact

In 5 days, Premise collected more than 600 data points and 120 images from stores across Brazil, helping the client identify gaps in their distribution channels and calculate the revenue opportunity being lost due to lack of product stock.

Finding Revenue Opportunities with Retail Execution in Brazil

See How Premise Insights Can Work For You

cpg in store insights ebook

Highlighted In-Store Solution

Execution Insights

Discover immediate fixes to your retail execution with actionable, verified, same-day data from your most important outlets.

Product Presence

Confirm which products are available to shoppers at the time of store visit, from brand level down to SKU level.

Product Pricing

Understand the exact selling price and any available price promotions and types for a product.

Point of Sale Material

Confirm the presence, placement and visibility as well as execution of Point of Sale Materials.

Product Positioning

Understand where in the store the products can be found.

Cooler Product Assessment

Understand share of cooler by product and assess cooler and display purity.

Cooler Presence & Type

Establish the presence, positioning, type and characteristics of coolers.