Promotional Monitor Case Study

Calibrating Product Rollout & Promo in Real Time


A pet food manufacturer couldn’t find timely enough data to ensure the maximal effectiveness of their new product launches to allow for course correction.

Solution & Impact

In less than a month, Premise visited more than 2500 stores in 55 areas across Mexico, providing the customer with near real-time visibility into execution and helping their sales force adjust the promotional strategy and spend less on ineffective promotions.

Calibrating Product Rollout & Promo in Real Time

See How Premise Insights Can Work For You

cpg in store insights ebook

Highlighted In-Store Solution

Promotional Monitor

Understand how your promotions are performing while they’re still active, in near real-time.

Point of Sale Material

Confirm the presence, placement and visibility as well as execution of Point of Sale Materials.

Product Pricing

Understand the exact selling price and any available price promotions and types for a product.

Product Detail

Identify products and gain rich attribute and appearance data about them.

Display Presence & Assessment

Establish the presence, execution and compliance of different display types by brand.

Shopper Sentiment

Gain in-the-moment customer experience feedback on brands and product based on your target shopper demographic.

Storekeeper Interview

Conduct interviews with staff on a range of topics.