Promotional Monitor Case Study
Calibrating Product Rollout & Promo in Real Time
A pet food manufacturer couldn’t find timely enough data to ensure the maximal effectiveness of their new product launches to allow for course correction.
Solution & Impact
In less than a month, Premise visited more than 2500 stores in 55 areas across Mexico, providing the customer with near real-time visibility into execution and helping their sales force adjust the promotional strategy and spend less on ineffective promotions.
Highlighted In-Store Solution
Understand how your promotions are performing while they’re still active, in near real-time.
Point of Sale Material
Confirm the presence, placement and visibility as well as execution of Point of Sale Materials.
Understand the exact selling price and any available price promotions and types for a product.
Identify products and gain rich attribute and appearance data about them.
Display Presence & Assessment
Establish the presence, execution and compliance of different display types by brand.
Gain in-the-moment customer experience feedback on brands and product based on your target shopper demographic.
Conduct interviews with staff on a range of topics.