Promotional Monitor Case Study
Correcting In-Store Merchandising In Real Time
Challenge
A pet food manufacturer needed to understand how shoppers were responding to an exclusive product launch at a big box retailer. Their old methods were limited by COVID-19.
Solution & Impact
In just 3 days, Premise completed 60 unique store audits by the client’s key demographic in 23 states across the US. The manufacturer discovered that a third of their products were incorrectly merchandised and were able to take action immediately.
Highlighted In-Store Solution
Promotional Monitor
Understand how your promotions are performing while they’re still active, in near real-time.
Point of Sale Material
Confirm the presence, placement and visibility as well as execution of Point of Sale Materials.
Product Pricing
Understand the exact selling price and any available price promotions and types for a product.
Product Detail
Identify products and gain rich attribute and appearance data about them.
Display Presence & Assessment
Establish the presence, execution and compliance of different display types by brand.
Shopper Sentiment
Gain in-the-moment customer experience feedback on brands and product based on your target shopper demographic.
Storekeeper Interview
Conduct interviews with staff on a range of topics.