Promotional Monitor Case Study

Correcting In-Store Merchandising In Real Time


A pet food manufacturer needed to understand how shoppers were responding to an exclusive product launch at a big box retailer. Their old methods were limited by COVID-19.

Solution & Impact

In just 3 days, Premise completed 60 unique store audits by the client’s key demographic in 23 states across the US. The manufacturer discovered that a third of their products were incorrectly merchandised and were able to take action immediately.

Correcting In-Store Merchandising In Real Time

See How Premise Insights Can Work For You

cpg in store insights ebook

Highlighted In-Store Solution

Promotional Monitor

Understand how your promotions are performing while they’re still active, in near real-time.

Point of Sale Material

Confirm the presence, placement and visibility as well as execution of Point of Sale Materials.

Product Pricing

Understand the exact selling price and any available price promotions and types for a product.

Product Detail

Identify products and gain rich attribute and appearance data about them.

Display Presence & Assessment

Establish the presence, execution and compliance of different display types by brand.

Shopper Sentiment

Gain in-the-moment customer experience feedback on brands and product based on your target shopper demographic.

Storekeeper Interview

Conduct interviews with staff on a range of topics.