Rapid Growth Case Study

Auditing Global Competition & Retail Landscape for FMCG


A major plant-based meat brand needed to understand their global competitors’ retail partnerships in order to evaluate new markets for growth and increase distribution.

Solution & Impact

In less than a week, Premise collected actionable market data from 9 countries, assessing the competitive landscape and shopper sentiment and helping the customer target new markets for growth potential.

Auditing Global Competition & Retail Landscape for FMCG

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cpg in store insights ebook

Highlighted In-Store Solution

Rapid Growth

Identify outlets that sell competitor products – but not yours – to generate immediate leads and new opportunities.

Product Presence

Confirm which products are available to shoppers at the time of store visit, from brand level down to SKU level.

Cooler Product Assessment

Understand share of cooler by product and assess cooler and display purity.

Cooler Presence & Type

Establish the presence, positioning, type and characteristics of coolers.

Store Detail

Identify products and gain rich attribute and appearance data about them.

Storekeeper Interviews

Conduct interviews with staff on a range of topics.