Rapid Growth Case Study
Auditing Global Competition & Retail Landscape for FMCG
Challenge
A major plant-based meat brand needed to understand their global competitors’ retail partnerships in order to evaluate new markets for growth and increase distribution.
Solution & Impact
In less than a week, Premise collected actionable market data from 9 countries, assessing the competitive landscape and shopper sentiment and helping the customer target new markets for growth potential.
Highlighted In-Store Solution
Rapid Growth
Identify outlets that sell competitor products – but not yours – to generate immediate leads and new opportunities.
Product Presence
Confirm which products are available to shoppers at the time of store visit, from brand level down to SKU level.
Cooler Product Assessment
Understand share of cooler by product and assess cooler and display purity.
Cooler Presence & Type
Establish the presence, positioning, type and characteristics of coolers.
Store Detail
Identify products and gain rich attribute and appearance data about them.
Storekeeper Interviews
Conduct interviews with staff on a range of topics.
