Rapid Growth Case Study
Gathering Competitive and Market Intelligence in South America and Africa
Challenge
A global CPG organization needed to understand which digital platforms retailers were using to purchase their and their competitors’ stock in countries across Latin America and southern Africa.
Solution & Impact
Within a few weeks, Premise uncovered digital ordering systems of key competitors. The data was used to inform the creation of their own online ordering platform and how to offer incentives to increase its adoption.
Highlighted In-Store Solution
Rapid Growth
Identify outlets that sell competitor products – but not yours – to generate immediate leads and new opportunities.
Product Presence
Confirm which products are available to shoppers at the time of store visit, from brand level down to SKU level.
Cooler Product Assessment
Understand share of cooler by product and assess cooler and display purity.
Cooler Presence & Type
Establish the presence, positioning, type and characteristics of coolers.
Store Detail
Identify products and gain rich attribute and appearance data about them.
Storekeeper Interviews
Conduct interviews with staff on a range of topics.
