In March 2023, Premise surveyed 400 regular wine consumers above the age of 21 in key U.S. markets. The objective was to establish a baseline understanding of U.S. consumers’ preferences and opinions regarding Georgian wine, including factors such as frequency of consumption, quality, flavor, and price. The findings revealed promising prospects for Georgian wine exports to the United States. Respondents expressed interest in Georgian wines and ranked them similarly to wines from Australia, Argentina, and South Africa, indicating a growing market for Georgian products.
Using these findings to guide strategy, the USAID Agriculture Program will work in conjunction with Georgian wine producers and agencies to inform their design and appropriate campaigns focusing on wine grape varieties, country image of Georgian wines, unique wine-making technology, and specific wine products, such as chacha.
Premise provides the unique capability to gather real-time data and insights across the frontier and emerging markets. Understanding consumer trends helps identify opportunities and tailor marketing efforts for maximum impact.
With high absorption capacity for new products in key markets such as the United States, the United Kingdom, the European Union, Gulf Countries, South Korea, Japan, and Australia, Premise consumer insight surveys empower export promotion strategies with up-to-date and actionable insights.
Take a look at our pilot survey summary to learn more about using Premise for export promotion programs.