Topic of the Week: Favorite Holiday Activities in the U.S.

by | Jan 6, 2022

Happy New Year! Now that the holidays are over, we thought we’d share our findings on how people chose to spend the last few weeks of 2021. Though COVID threatened to present a hindrance on holiday cheer, many still found ways to make the most of the time with their loved ones. 

One week in December 2021, we asked Premise Contributors to tell us about their preferred Holiday Activities. 

With over 21,000 responses from our Contributors in the U.S., we found a few noteworthy trends regarding how people navigated the 2021 holiday season.

Most Partook in The Usual Amount of Festivities 

According to 21,441 responses, 44% of Contributors planned on engaging in the same amount of festivities as last year, compared the less than 30% of respondents who planned on increasing or decreasing the degree to which they participated.

In the face of the Omicron variant, this was reassuring to see. Even with the danger presented by the surge in cases, people generally weren’t ready to let it interrupt their plans. On the flip side, they weren’t engaging in an excessive amount, either.

The Most Popular Activities Involved Seeing Friends & Family 

The six most popular activities were all relatively neck-and-neck in terms of popularity. 

  • 13% said ‘Gift exchange’ was their favorite activity 
  • 12%% said ‘Eating a meal with friends and family’ was their favorite activity
  • 11% said ‘Holiday party with friends and family’ was their favorite activity

However, there was a common theme among several of these leaders in the survey. The activities that people enjoyed the most involved the company of loved ones and the camaraderie that comes with it. With the restrictions put in place over the last two years, this trend isn’t hard to understand. Our respondents wanted to get out and about for their dinnertime discussions this year!

Contributors Aren’t Cheap When It Comes to the Holidays

Of the Contributors that participate in the festivities, approximately one-third of respondents spent over $150 on holiday activities. Twenty-four percent spent $51-$100, while 22% spent $1-$50. There seemed to be an air of defiance this Christmas, with many deciding to make it special in the face of everything we’ve seen this year.

We’re eager to see how these trends from the holidays translate into 2022; our findings point in a refreshingly positive direction in terms of general sentiment.