Data for Every Decision™

Going Beyond Traditional Mystery Shopping to Understand Customer Experience

Mystery shoppers have a unique, hands-on experience that requires them to take a look at very specific aspects of their on-location visit. A well-established mystery shopping program allows businesses to assess a wide variety of scenarios that would otherwise go unnoticed.

In this piece we cover:

  • How to optimize CX through mystery shopping
  • Traditional (in house) vs. crowdsourced mystery shopping
  • Four steps to implementing successful mystery shopping programs
  • Crowdsourced mystery shopping in action (use-cases)