Challenge
A leading digital mapping company seeks to maintain its competitive advantage in the global digital mapping space by providing its users with the most up-to-date and comprehensive point of interest (POI) locational data available. Map users and businesses generally provide this information; however, the quality and accuracy of the data are difficult to verify because these data inputs need supporting evidence, such as posted signage or business cards associated with them.
Solution
The customer leveraged Premise’s smartphone-enabled method to identify POI and collect attributes such as business type, address, operating times, phone numbers, etc. To increase efficiency, Premise created polygon collection fields to cover 1-2 city blocks, which allowed Contributors to identify multiple locations per day. To reduce the risk of over-capture or duplication, Premise deployed Interactive Task Flow. By utilizing the collected POI geo-coordinates and the proximity of the Contributor’s device to the POI, the Interactive Task Flow prevents a Contributor from collecting a location that has already been submitted and ingested into the Premise database.
Outcome
Premise collected over 200,000 unique POI locations from Brazil, Nigeria, and the Philippines. They all had attributes supported by photographic evidence and verified through a rigorous quality control process. From those 200,000 POI locations, 120,000 are now searchable in the customer’s platform. Additionally, 80% of phone numbers collected were used to update outdated phone numbers within the customer database.
Next Steps
Based on the initial results of this project, the customer is seeking to expand its use of Premise capabilities to discover new and improve existing data from markets where it does not have the reach or internal mechanisms to collect. Premise has been able to prove through this project that it can collect at scale and with quality from developing locations where the customer has traditionally struggled to do the same.