Over 2.3 million electric cars were sold in the first quarter of 2023, about 25% more than in the same period last year. Today, most Electric Vehicles (EV) drivers charge their vehicles at home or the office, but with more EVs expected to be on the road, the need for more public charging stations is soon to follow.
Over the past decade, demand for EVs has increased due to intensified environmental concerns, greater selection of models, and increased cost competitiveness are just a few reasons, but with an increase in popularity comes potential roadblocks.
By drawing on the Premise Global Contributor network of over 6 million people to collect both observational and interview-based data, we were able to gather immediate insights from a study among vehicle owners in North America and here is what we found:
33% of current EV drivers have experienced a fear in the last 90 days that the vehicle has insufficient energy storage to cover the distance needed to reach its destination.
Know Your Consumer
50% of EV owners still own an additional Internal Combustion Engine (ICE) vehicle at home for long-distance driving needs.
Lack of Infrastructure
57% of EV owners who also own an ICE vehicle, claim that the distance to be traveled and the availability of charging stations are the main reasons for not converting to solely EV.
Premise’s innovative technology and its Global Contributor Network give customers immediate eyes on the ground, providing near real-time insights into the EV Industry ecosystem for accurate business planning and operational execution.
Gain immediate insights into how consumers use EV chargers to improve consumer satisfaction.
Obtain geospatial information, such as EV infrastructure locations and nearby services, to keep customers informed as they wait to charge their EVs.
Discover new site location opportunities through consumer and station owner interviews to distribute public chargers in the right numbers and places.
Monitor public charging stations through interviews or observations to identify:
- Underserved or overserved charging demands.
- Malfunctions or vandalism of charging equipment, plugs, or infrastructure.
- Charging infrastructure and driving long distances are significant entry barriers for new EV owners.
- Limited public charging stations is causing “range anxiety” for drivers who worry they don’t have sufficient energy storage to cover the road distance.
- Current EV owners often avoid relying on public charging stations by keeping a second car for backup and charging only at home or work.
- Cost-effective and scalable solutions for volume qualitative and quantitative surveys in near real time. Not panel-based.
- Qualitative and quantitative survey capabilities, including imagery and video/audio recording, via the Premise app.
- Geospatial data and real-time, actionable insights enable strategy planning and execution verification.