Rapid Growth Case Study

Speciality Store Discovery and Lead Generation across South America


One of the largest construction manufacturers in Latin America needed a method of generating new specialty store leads to expand its market share.

Solution & Impact

Premise deployed Contributors in Central America as well as the Caribbean to gather detailed information about the store, identify the brands sold, and conduct interviews with hardware storekeepers about their purchasing behavior. The data Premise provided allowed the client to drive new customers and understand the market penetration of their competitors in traditionally hard to reach specialty stores.

Speciality Store Discovery and Lead Generation across South America

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Highlighted In-Store Solution

Rapid Growth

Identify outlets that sell competitor products – but not yours – to generate immediate leads and new opportunities.

Product Presence

Confirm which products are available to shoppers at the time of store visit, from brand level down to SKU level.

Cooler Product Assessment

Understand share of cooler by product and assess cooler and display purity.

Cooler Presence & Type

Establish the presence, positioning, type and characteristics of coolers.

Store Detail

Identify products and gain rich attribute and appearance data about them.

Storekeeper Interviews

Conduct interviews with staff on a range of topics.