Rapid Growth Case Study
Speciality Store Discovery and Lead Generation across South America
Challenge
One of the largest construction manufacturers in Latin America needed a method of generating new specialty store leads to expand its market share.
Solution & Impact
Premise deployed Contributors in Central America as well as the Caribbean to gather detailed information about the store, identify the brands sold, and conduct interviews with hardware storekeepers about their purchasing behavior. The data Premise provided allowed the client to drive new customers and understand the market penetration of their competitors in traditionally hard to reach specialty stores.
Highlighted In-Store Solution
Rapid Growth
Identify outlets that sell competitor products – but not yours – to generate immediate leads and new opportunities.
Product Presence
Confirm which products are available to shoppers at the time of store visit, from brand level down to SKU level.
Cooler Product Assessment
Understand share of cooler by product and assess cooler and display purity.
Cooler Presence & Type
Establish the presence, positioning, type and characteristics of coolers.
Store Detail
Identify products and gain rich attribute and appearance data about them.
Storekeeper Interviews
Conduct interviews with staff on a range of topics.
